At Hisdern.com we are committed to ensuring your privacy as a customer. We do not sell, trade, or rent your personal information to others. We are dedicated not only providing you, our customer, with the best possible shopping experience, but also to ensuring your complete privacy.

Information we collect from you is used to process your orders with us and provide for you the best possible shopping experience. By visiting our website, you are accepting the practices described in this Privacy Policy. Please read on for more details about our privacy policy.

Information We Collect

We collect information about you in several different ways depending on your interaction with the website. You may use this website without submitting any information directly to us, but because we are an e-commerce platform you will need to submit information to us in order to purchase our products. For example, when you place an order with Hisdern.com we will need to know your full name, mailing address, e-mail address, phone number, credit card number, and credit card expiration date (“Order Information”) in order fulfill your order, including processing payment and shipping, and to notify you of your order status. Here are some of the additional ways we collect your data:

Creating An Account

When you create an account with us, we collect your first and last name, email address, and allow you to create a password (“Account Information”). You are not required to create an account with us, but creating one allows you to make your shopping experience more streamlined in the future. You can change your account information at any time through the Account Dashboard.

Making a Purchase

As mentioned, when you make a purchase through Hisdern.com, we use your Order Information to fulfill your purchase order and send you the product you purchased. If you choose not to set up an account, we still need your email to send you a receipt of your purchase. We also use this information to help facilitate returns and disputes when applicable. If you create an account with us, we also provide you with information about your transactions with us through the Order History feature.

Payment Account Information

You have the option of storing payment account information in your Account Dashboard. If you choose to add a card to your wallet, we store your payment card information (card number, security code, expiration date (“Payment Information”) as well as your billing address and phone number so that you may easily access your payment card information in the future. You can remove any payment card information from your Account Dashboard at any time.

Using the Search Feature

When you enter a term into the search bar, we process the information you entered for the purposes of responding to your search requests. We do not retain your search history. We may associate your search requests with other information about you in order to provide you better service or suggests products you may enjoy.

Signing Up For Our Newsletter

When you sign up for an account or enter your email address, you have the option to opt-in to receipt of marketing and other communications from us in our Newsletter. If you agree to these marketing emails, we will use your name and email address to send you promotions, updates, and other information about our us and our products.

Asking for Help

If you use our Help Center, you have the option of calling us or sending us a message. When we receive a call we are exposed to the phone number from which you are calling. We do not store this information and associate it with other information about you. We may also record the phone call for quality assurance purposes. When you send us an email requesting help, we may collect your name, email address, and any information you choose to put in the message. In order to help you, we may ask for more information including your name and address, your order number, your billing information, etc. We use this information to help provide you with the requested help.

Becoming an Affiliate

We allow certain users to partner with us as part of our Affiliate Program. If you are interested in signing up for the Affiliate Program, we collect your name and email address to begin the process. Our Affiliate Program is powered by a third party, Conversant, which will collect any personal information you provide. You can learn more about Conversant’s data collection and use practices from their privacy policy.

Refer Your Friends Program

When our users refer their friends, we collect the friends’ email addresses and use them to send them an email with a promotional offer at Hisdern.com. We do not send any additional emails to friends unless they sign up to receive marketing emails, make a purchase, or otherwise consent to receipt of additional emails. If you received an email from us without having first visited our website, it is likely that your friend referred you through this program. You can opt-out of the receipt of any future emails by contacting us at [email] or clicking on the unsubscribe link in the email.

Sharing or Social Media

This website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

You can access various social networking posting and sharing tools through our Website that are operated by third parties, including a “share” button that allows you to post links to content and features that you believe will be of interest to others on your social network pages. When you visit a page that includes one of these sharing tools, the third party company that operates the tool may be collecting information about your browser, device, and online activity through its own tracking technologies and subject to its own separate privacy policy.

Surveys

We may request your participation in online or offline surveys via e-mail, telephone, postal mail, or web pages. Surveys are strictly voluntary and your participation and/or answers do not prohibit or influence your use of our website. Furthermore, if you do participate in a survey, you may decline to answer any question, and all answers are held in strict confidence according to our privacy standards. Individually identifiable survey information is for the use of Hisdern.com only. General, aggregate survey results may be shared with third parties. Information you may be asked may include, but is not limited to, your name, address, e-mail address, phone number, income, age, gender, marital status, type of business, product usage, schooling, and hobbies. Survey data is used to enhance Hisdern.com to provide a better customer experience.

Changes in Our Data Collection

Because we may change our website and the products and services we offer from time to time, the means and methods to provide us with personal data may also change. Depending on how you interact with us and use the website, the personal data we collect may vary. We do our best to explain how we collect and use your personal data, but if you have any questions please do not hesitate to contact us.

Information We Collect Automatically

As you interact with our website, we may automatically collect “Technical Data” about your equipment, browsing actions and patterns. We collect this Technical Data by using cookies and other similar technologies. Technical Data may include you IP Address; device identifier data, the type of device you use, your operating system and version, the URL’s of our web pages that you visit, the URL’s of referring and exiting pages, the pages you view, the time spent on a page, the number of clicks made, the platform type, and generalized, non-specific location data. When we collect data that does not identify you as a natural person, we are permitted to use and disclose this information for any purpose, notwithstanding anything contrary in this Notice, except where prohibited by law. Please see our Cookie Policy for further details.

SMS Policy

By clicking SIGN UP NOW, you agree to receive marketing text messages from Hisdern.com (Wild Attire, Inc.) at the number provided, including messages sent by autodialer. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies.

To stop receiving mobile marketing messages at any time, text STOP to 8120 5482, or reply STOP to any message you receive from 8120 5482. Hisdern.com may operate multiple mobile programs, as indicated by the phone number. Opting in or out of one mobile message program will not opt you in or out of other mobile message programs, or any other communications from Hisdern.com. Or, you may contact Hisdern.com Customer Relations at service@hisdern.com be removed from the program.

Analytics

We use various analytics tools, including Google and other third parties to track and analyze usage and browsing patterns of our users. For information about Google Analytics’ information practices and related opt-out choices, click here. Please see our Cookie Policy for additional details.

How We Use Your Personal Data

We will only use your personal data when allowed by law. Generally, we will use your personal data: (a) where we need to perform the contract we are about to enter into or have entered into with you; (b) where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; and (c) where we need to comply with a legal or regulatory obligation. Generally, uses include the following actions:
Purpose/Activity Type of data Lawful basis for processing
To set up an account. Account Information In furtherance of performance of a contract with you (or anticipation of a contract) Consent
To complete an order. Order Information and Account Information Performance of a contract
Process payments. Payment Information Performance of a contract
Send you technical notices, updates, security alerts and support and administrative messages; Name, email address, or other contact information (depending on preference. Performance of a contract with you Legitimate Interest in ensuring customer satisfaction and providing relevant information to clients.
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Technical Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)
To provide you with information and marketing communications about our products and services. Name, email address, or other contact information (depending on preference. Consent Legitimate Interests
To communicate with you about products, services, offers, promotions, rewards, and events offered by and others. Name, email address, or other contact information (depending on preference. Consent
Process and deliver contest entries and rewards. Name, contact information, and information provided during contest Consent Performance of a Contract
To participate in surveys. Name, email address, telephone, mailing address, IP address Legitimate interest in improving the customer experience. Consent

Privacy Protection - How It's Done

The online shopping process at Hisdern.com is safe and secure. Whenever you are in the process of placing an order, accessing personal information, or providing personal information we use a secure server. Powerful, industry- standard SSL secure server software provides encryption for all information sent between your computer and ours. Additionally, we protect our server and all customer data against unauthorized use physically or electronically.

Disclosure of Information to Third Parties

Hisdern.com does not currently sell, trade, or rent your personal information to any third parties. We will not share your personal information with a third-party except in limited circumstances, including:

When you allow us to share your personal information with a third party by opting-in to receiving marketing communications or directing use to share your personal information with third party websites or platforms, such as social networking sites.
When companies perform services on our behalf, including processing payment, delivering packages, marketing and advertising, customer services, analytics, etc. These companies are prohibited from using your personal information for purposes other than those requested by us or required by law.
We may share personal data when we believe it is appropriate to enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Hisdern.com, our products and services, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and risk reduction.
We may share your information with courts, law enforcement agencies, or other government bodies when we have a good faith belief we're required or permitted to do so by law, including to meet national security or law enforcement requirements, to protect our company, or to respond to a court order, subpoena, search warrant, or other law enforcement request.
If we sell, merge, or transfer any part of our business, we may be required to share your information. If so, you will be asked if you'd like to stop receiving promotional information following any change of control.

Other than as set out above, we will provide you with notice and the opportunity to choose when your personal data may be shared with other third parties. Online Tracking Technologies and Advertising We and certain service providers operating on our behalf collect information about your activity, or activity on devices associated with you, on our websites and applications using tracking technologies such as cookies, Flash cookies, pixels, tags, software development kits, application program interfaces, and Web beacons. Definitions for some of the tracking technologies listed, as well as information about your choices with respect to them, are available in our Cookie Policy. This tracking data may be used for many purposes including, for example, to:

Provide useful features to simplify your experience when you return to our websites and applications (for example, remembering your shipping information for future purchases);
Deliver relevant content and advertising based on your preferences, usage patterns and location;
Monitor, evaluate, and optimize the use and operation of our websites and applications; and
Analyze traffic on our websites and on the websites of third parties.

We may collect information whether or not you are logged in or registered, and may associate this tracking data with your Account (if you have one), in which case we will treat it as personal information. Service providers that collect tracking data on our behalf may provide an opportunity for you to choose not to be tracked online. Advertisers and third parties also may collect information about your activity on our websites and applications, on devices associated with you, and on third-party websites and applications using tracking technologies. Tracking data collected by these advertisers and third parties is used to decide which ads you see both on our websites and applications and on third-party websites and applications.

You may choose not to receive targeted advertising from many ad networks and partners, data exchanges, and marketing analytics and other digital advertising and marketing service providers. You may also be able to choose to control targeted advertising on other websites and platforms that you visit. In addition, you may also choose to control targeted advertising you receive within applications by using the settings and controls on your devices (for example, by re-setting your mobile device’s advertising identifier and/or opting out of interest based ads).

EU Data Subjects Privacy Terms

EU data subjects have certain rights with respect to your personal data that we collect and process. We respond to all requests we receive from individuals in the EEA wishing to exercise their data protection rights in accordance with applicable data protection laws.

Access, Correction or Deletion

You may request access to, correction of, or deletion of your personal data. You can often go directly into the Service under Account Settings to take these actions. Please note that even if you request for your personal data to be deleted, certain aspects may be retained for us to: meet our legal or regulatory compliance (e.g. maintaining records of transactions you have made with us); exercise, establish or defend legal claims; and to protect against fraudulent or abusive activity on our Service. Data retained for these purposes will be handled as described in Section 7 “Data Retention”, above.

Objection

You may object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Restriction

You have the right to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Portability

You have the right to request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw Consent

If we have collected and processed your personal data with your consent, you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.

File a complaint

You have the right to file a complaint with a supervisory authority about our collection and processing of your personal data. To file a request or take action on one of your rights, please contact us at the contact details provided. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

International Data Transfers

Hisdern.com has its headquarters in the United States. Information we collect from you will be transmitted and processed in the United States. Your personal data will be protected subject to this privacy policy and contracts that impose data protections as required by the country where your data was collected. By using the website and our services, you consent to the transfer, processing, storage and access of your personal data in and/or outside the jurisdiction in which you reside. We collect and transfer to the U.S. personal data only with your consent, to perform a contract with you, or to fulfill a compelling legitimate interest of ours in a manner that does not outweigh your rights and freedoms. Courts and other authorities in the United States may, in certain circumstances, be entitled to access your personal data. If your personal data is collected in the European Union, we will transfer your personal data subject to suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with us and the practices described in this policy.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


Notifying You of Changes to the Use of Your Information
If at some point in the future there is a change to our information usage practices that affects your personal information, we will post the relevant changes on our website. You should check this posted privacy statement periodically for changes.

Contacting You

We will send you e-mail messages during the processing of your order to verify your order placement and to notify you of its status. If there is a problem with your order, we may also contact you via e-mail, phone, or fax to notify you of the problem and solution. We may also contact you via e-mail, postal mail, phone, or fax regarding questions or comments you have regarding our website or our business. Surveys and post-sale satisfaction questions may also be administered via e-mail, postal mail, phone, or fax to help us better serve our customers.

We also use your Personal Information (like your e-mail or postal address) to contact you with marketing and promotional materials and other information that may be of interest to you (some of which may be sent by a third party service provider). If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or if you do not want us to share your Personal Information with these third party service providers, contact us at service@hisdern.com with "Privacy" as the subject line of the e-mail.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us.

Contacting Us

You may contact us with any concerns you may have at e-mail at service@hisdern.com. You may also send us correspondence via postal mail to the following address:

Hisdern.com Customer Service
182-30 150TH ROAD
JAMAICA NY 11430

Summary

At Hisdern.com your privacy is one of our top priorities. We realize that your personal information is very important to you, just as you are very important to us. It is necessary for us to collect certain private information from you in order to make shopping at our website possible, however, we do not collect more information than is necessary nor do we use that information in ways other than what it was given to us for and the uses posted above. This Privacy Policy for Hisdern.com as stated herein is effective from 2009.